MIC ENGLISH

Communications - Mobile Handheld Devices

Beyond Bounds: Competition among Major Branded Vendors and Outlook on the Smartphone Industry

October 06, 2011 / Edward Lin

31 Page, Symposium

US$1,200 (Single User License)

Abstract

Major branded vendors projected to put emphasis on users in the next-generation era of mobile networks, and in this era, the vendors will think beyond boundaries, aiming to compete with one another and cooperate with telecom operators, supply chain manufacturers, and application providers. The future Smartphone industry is expected to focus on mid-range and value-line Smartphones, the major operating systems will each face different challenges, and cloud service and next-generation Internet standard are forecasted to once again change market competition.

Table of Contents

Industry Paradigm Shift and Next-Generation Mobile Network

Internet Ecosystem Moves From Web 1.0 to Web 3.0

Product Focus Shifts from Connecting People to Enriching Life

Revenue Creation Changes from Device-based to User-based Development

Market Competition Evolves from Company Conflicts to Group Clashes

Competitors Increase from Mobile Communications Vendors to Internet Service Providers

Beyond Bounds: Competition and Cooperation among International Communication Branded Vendors

Beyond Bounds: Beyond Traditional Competition, Cooperation Strategies, and Business Scopes

Diverse Product Offering: Increase User Stickiness

Patent Competition: Users Face Less Choices

Patent Lawsuit Competition: Strengthening R&D Capabilities to Raise Barriers to Entry

Spec Competition: Product Spec Problems Gradually Emerge

Spec Competition: Developing Innovative Technology to Attract Future Users

Teaming Up with Telecom Operators: Participating in Value Activities to Create Win-Win Situation

Supply Chain Cooperation: Strengthening Vertical Integration to Boost Core Revenues

Cooperating with Application Providers: Enhancing User Experience with Complete Service Platform

Trends and Outlook of the Smartphone Industry

Major Vendors: Google, Apple, Microsoft Each Has Its Individual Ecosystem

Competition Transfer: User Base Increases in Asia Pacific, Middle East, Africa to Boost Growth

Diverse Values: Mid-range, Value-line Models See Rapid Growth

Extending Value Activities Observed to Be the Key for Android Vendor Development

Communication Platform to Play an Important Role in Windows Phone Development in Emerging Markets

Taiwanese Companies Projected to Satisfy Local Demand for Platform, Software, Hardware Integration

Future Development of Cloud Services

Internet Standard Revolution Projects to Trigger Phase-Four Market Restructuring in the Future

Conclusion

Smartphones, Not Just for Smart Users

Appendix: The Worldwide Smartphone Shipment Volume Forecasts

List of Topics
Touching on industry paradigm shift and the development of the next-generation mobile network

Competition among international communication branded vendors, such as increasing subscriber stickiness and filing patent lawsuits, as well as cooperation strategies adopted by the vendors, for example, building business ties with telecom operators or strengthening supply chain integration

Trends and outlook of the Smartphone industry, analyzing major vendors, emerging markets, major operating systems, Taiwanese vendors, cloud service, and Internet standard revolution

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